Build the Confidence of Your Advertisers with Professional GPS Tracked Magazine & Newspaper Distribution
Why not boost your advertising sales by making it easier for your sales team to close deals?
Let’s face it: if you are the owner of a newspaper or magazine that relies heavily on advertising to pay the bills — then it makes sense to remove any barrier that is preventing a potential advertiser from saying “yes”.
One of the biggest obstacles if you produce a free publication is that many companies you are trying to sell to will be cynical about the distribution you quote & will not be prepared to spend any of their advertising or marketing budget with you because of those doubts. Yes of course you can attempt to win their business through an involvement with ABC’s VFD (Verified Free Distribution) auditing — but you can actually do better…much better.
By commissioning Defenda Leaflet Distribution to undertake your newspaper & magazine distribution, you will have handed your distribution to a nationally trusted distributor that has been a pioneer of transparent distribution services during a period spanning four decades. We don’t think your clients should be expected to trust us or you — so we have removed the need for them to do so. Our live access GPS tracked distribution service means your clients only need to trust themselves to log on and watch the distribution of your magazine in real-time. They can even use a mobile device to track down a distributor in the field & watch the delivery in real-life (many do).
With this level of transparency during your publication’s distribution: a major hurdle preventing your advertising sales team closing deals has been removed & it can even reduce the need to discount ad sales to win business. Therefore resulting in higher page yields & improved profitability.
If you are looking to take the distribution of your magazine, free paper or directory to the next level…then why not get in touch to discuss how we might help.
Defenda Leaflet Distribution is a trading name of Defenda Marketing Services Ltd