Is GPS tracked leaflet distribution as good as it’s claimed?

We are often asked “Is GPS tracked leaflet distribution as good as it’s claimed by leaflet distributors?” and the answer is always initially a question or in fact two questions. What sort of GPS tracking is being provided? & do you have live access to watch your delivery happening in real-time?

The answer that you receive to these questions will inform you better than anything else about how useful GPS leaflet distribution will be in confirming the leaflet distributor you are planning to work with will deliver your marketing material accurately. See our brief guide on Gold Standard leaflet distribution.

GPS tracking provides many benefits for leaflet distribution but can’t reveal everything you need to know.

However, there are also other things to consider when choosing a leaflet distribution partner that can’t be decided simply by selecting a company that claims to provide GPS tracked distribution.

As the regions longest established leaflet distributor & direct marketing company, we deliver the vast majority of leaflets & flyers in Coventry where we are headquartered. Two members of staff were therefore quite surprised to find 5 leaflets being delivered through their Coventry letterboxes by a competitor last weekend (Sunday 27/06/21). They were even more surprised to find that two of the five leaflets were for two different companies offering gutter clearing — despite the leaflet distribution company they had used, promising that no competing items would be delivered together. The company also claims that their shareplan or shared leaflet distribution can include: up to three additional non-competing leaflets…that sounds like it adds up to a maximum of four leaflets. The fifth leaflet advertising their own services clearly doesn’t count for some obscure reason.

Anyway, this highlights an issue that can’t be revealed by any form of GPS tracking & reinforces why you should always select a well respected & long-standing distributor like Defenda Leaflet Distribution. One with a great track record of delivering on its promises for your solus or your shared leaflet distribution service.

Our great reputation is why we are the preferred choice of many local authorities, who need to be very certain that they are using a quality company when spending tax payers money. Our services were called upon recently to support & distribute material related to Coventry being the City of Culture for 2021.

Many advertising agencies & marketing companies rely on our services to ensure their clients benefit from their leaflets being faithfully delivered by professional distributors. As do lots of marketers working within leading U.K. retailers.

Smaller businesses relying on our shared leaflet distribution receive exactly the same top quality distribution service whether they are taking advantage of our shareplan or solus leaflet delivery service.



Defenda Leaflet Distribution is a trading name of Defenda Marketing Services Ltd

Although we are headquartered in Coventry, we have offices across the Midlands & provide weekly & monthly leaflet delivery services in Birmingham, Leicester, Nuneaton, Warwick, Leamington, Kenilworth, Rugby and solus leaflet distribution to any mainland U.K. city, town or village that clients require.